So the Boss Gave In and We Won Against Google Panda 4.0

Warning: Another TL;DR. Let me give you a quick history on this special case winning against Google Panda after three (3) long years. Yes, three long years!

Background: January 2011,  I’ve got a call from a US-based company and was eventually consulted for SEO. The Big Boss bruce lee

 

 

 

 

 

 

 

 

The Company’s Situation:

1. Historical data via Google Analytics showed a downtrend in overall traffic across more than 10 of their sites. Google Analytics data showed a consistent year-round slow traffic drop.

2. More than 10 sites they own have duplicate content. Worth mentioning too, that they have about hundreds of thousand duplicate pages and all domains are EMDs (Exact-Match Domains).

3. Bounce Rates across all sites were on the average of 90% and up. Main logo of the different legacy websites were all the same and were all linked to their main website. Continue reading

Volusion’s Mysterious Google Analytics Tracker UA-7453698

Today, I’ve spent some hours trying to figure out our clients’ Volusion e-commerce websites having a mysterious Google Analytics tracker ID, UA-7453698.volusion-logoJust recently, Google Analytics started migrating most of our accounts from the classic asynchronous Google Analytics trackers to Universal Analytics. This prompted us to look into the tracking codes of some E-commerce websites we handle. When Volusion sites were already up for tracking code customization, here’s what we’ve noticed.

1. Our Google Tag Manager implementation had some Javascript conflicts as per Chrome browser based Tag Assistant by Google plugin.

2. Two (2) Google Analytics trackers were detected. One of which is the mysterious UA-7453698!

We looked at the templates and html files to delete the said script. However; we could not remove it from the files. The script is hidden.  Continue reading

2 Google Penalty Cases and a $1M Revenue Increase

It is no secret that more and more cases on lifting Google Penalty are being posted online serving as models for others to lift their website’s penalty. The number of tools and services on link cleansing is also on the rise. It is not surprising at all. One of the tools we’ve recently tested that sped up our process was the Monitor Backlinks by Razvan. It is a good tool! While our method on lifting Google manual penalty remains outstanding with 100% precision on all cases we’ve solved, there’s still a gray area that is not being directly addressed by many. That is, if traffic will be back or revenue will be better afterwards. It has always been assumed that traffic should be back. But the reality is, it is NOT always the case.

As such, this leads me to answer this question, What guarantee, after Google’s manual penalty revocation on website, that its traffic will be back on track or improve its revenue moving forward? My answer is NONE. There is no guarantee. Why? Let’s try to dissect some of the cases we’ve handled.

Case 1: A classic client who just wanted to remove its manual penalty.

With our proven track record on lifting penalties via link cleansing, a lot of companies are coming to us for help to remove their penalties.  It is usually a done deal. Some would only want to have their links cleaned. That’s it. In some cases, traffic goes well after the lift but at times, they don’t. See the sample below when penalty is still imposed on the website until it was lifted on March 8, 2014. google-manual-penalty This client evidently improved its traffic after the penalty was revoked at face value. trafficgrowthseo However; upon comparing its traffic and revenue last year, metrics are still way lower having in mind that all other outer factors remain constant. Worst, assisted and direct conversion values are down  46.06% and 63.61% respectively. seoroiWhy? Let me answer that after I present another case. Continue reading

Process-Focused SEO: An Elephant in the Room on Scalability and Strategy

If you are an SEO or a content marketer, you may find yourself saying this. “Sigh! I wish I can clone myself in order to scale what I do.”

clone

But such thing does not worry you at all though. Oh hell yeah! As resourceful as you are, you actually find the best tools out there! With a great community you have, you get the beef right at your doorsteps!

tweets-30-best-seo-tools

But then after some weeks, you may find yourself in the same predicament again saying, “I need to really, really clone myself.”

So, what is really missing? For some, this is the elephant in the room.

Continue reading

DMCA Filing, Abusive or Just Getting Even?

If you are not yet familiar with Digital Millennium Copyright Act (DMCA) then try to head over here for a more detailed definition.

Anyhow, here is a definition from Wikipedia.

“The Digital Millennium Copyright Act (DMCA) is a United States copyright law that implements two 1996 treaties of the World Intellectual Property Organization (WIPO). It criminalizes production and dissemination of technology, devices, or services intended to circumvent measures (commonly known as digital rights management or DRM) that control access to copyrighted works. It also criminalizes the act of circumventing an access control, whether or not there is actual infringement of copyright itself.” – Wikipedia.Cowboy

As of this writing, we have already seen a lot of Penguin successful recovery stories  and part of their success formula is to remove those low quality links. Continue reading