Process-Focused SEO: An Elephant in the Room on Scalability and Strategy

If you are an SEO or a content marketer, you may find yourself saying this. “Sigh! I wish I can clone myself in order to scale what I do.”

clone

But such thing does not worry you at all though. Oh hell yeah! As resourceful as you are, you actually find the best tools out there! With a great community you have, you get the beef right at your doorsteps!

tweets-30-best-seo-tools

But then after some weeks, you may find yourself in the same predicament again saying, “I need to really, really clone myself.”

So, what is really missing? For some, this is the elephant in the room.

Continue reading

DMCA Filing, Abusive or Just Getting Even?

If you are not yet familiar with Digital Millennium Copyright Act (DMCA) then try to head over here for a more detailed definition.

Anyhow, here is a definition from Wikipedia.

“The Digital Millennium Copyright Act (DMCA) is a United States copyright law that implements two 1996 treaties of the World Intellectual Property Organization (WIPO). It criminalizes production and dissemination of technology, devices, or services intended to circumvent measures (commonly known as digital rights management or DRM) that control access to copyrighted works. It also criminalizes the act of circumventing an access control, whether or not there is actual infringement of copyright itself.” – Wikipedia.Cowboy

As of this writing, we have already seen a lot of Penguin successful recovery stories  and part of their success formula is to remove those low quality links. Continue reading

Link Removal Requests Done Right

There seem to be a lot of discussions regarding my post about the Google Penalty recovery coming from different perspectives. Even Hacker News picked it up through Slaven’s post. See below.hacker news

Here is Slaven’s original post. I appreciate that Slaven aired his side on the matter. I understand his frustration about combatting spammers which other webmasters can relate too. I am a webmaster too, I feel his pain. Continue reading

How We Categorized Unnatural Links Pointing To A Website

As a follow-up post to the article I’ve written about the case study recovering from Google Penalty – A True Story: From A Triple Whammy Google Penalty To $60K/month Revenue, I’d like to answer a question that was raised: how did we determine if the links were toxic and needed to be removed and disavowed?

1. Google Webmaster Tools showed us the links!

Just recently, Matt Cutts answered a question about locating unnatural links. See below.

youtube unnatural links

 

Watch the video –> How do I know which links to remove when I get an “unnatural links” message?

The video was published last February 11, 2013 but we can attest that it was rolled out months ago.  See Google Webmaster Tools email last September 20, 2012. It was a useful hint on which links to focus on. Continue reading

A True Story: From A Triple Whammy Google Penalty To $60K/month Revenue

A bit of warning. This is not for you if you have been awesome doing all that is good and great in SEO for your clients.  This post is meant for all those who have been experiencing (even until now!) the wrath of Google’s Panda/Penguin algorithm. This article is written for those who are still clueless not seeing the “light” yet, in spite of all their efforts to resuscitate their websites.

One of the hardest challenges in being an SEO is to be approached by a client whose website is penalized by either algorithmic (Panda/Penguin) or manual reasons.  But I tell you, it is a rewarding job being a practitioner of the craft especially when you’re able to bring a business back on track. Your client will thank you for saving his/her company.

Here is a TRUE story. 

Below is the revenue of the client during penalty and after it was lifted.  From $14,750/mo to $60,000/mo and it’s still growing to this date. 


revenue

The story began when…

1. We Signed-up with a Penalized Client

We’ve already suspected from our initial audit that the client we were about to sign-up was penalized by Panda and Penguin due to its gradual decrease in traffic among other things. But still, we took the client even though it seemed to be doomed, thinking that we may still have time to revive it. However, two days after the contract signing, the dreaded Google Webmaster Tools message came.  See below.

 

GWT Penalty MessageWe have not lifted our fingers yet, so to speak, and we were already in a perfect storm situation.  We now have a manual penalty and the algorithmic Panda & Penguin at work.  A triple whammy!
Continue reading