SEM Philippines,SEO Consultant Philippines,SEO Philippines Consultant – Gary Viray

Revisiting Fundamentals of SEO

Dixon Jones made it very clear that the Fundamentals of SEO Are Far From ‘Basic’. I agree.

As many local companies are jumping into having their web presence felt, web sites and web pages are build and rebuild many times. Companies get the best web developers just to get things started for them. The goal is simple. To rock and hit the chart (ROI). Good! Good! The result? Well, you should know your metrics by now.

Proliferation of SEO practitioners are almost everywhere these days because the Fundamentals of SEO are not hard to learn. They are easy (?). However; What separates the better SEO herds from those not-so good SEOs? I think it  is how they treat the fundamentals of SEO. I do believe that only the well-trained programmers and exceptional graphic designers can really fully understand the fundamentals of SEO. There are fundamentals, true but they are not basic as opposed to what other people may think of. There is an art to it if you would not want to call it a science. So be it.

So what SEO fundamentals would anyone should grasp? Simple. Hmm.. Not so simple (?).  The search engines are here to stay in order to give the users that ultimate goal of outputting the right content that matters to them.  Search engines has a goal of providing content with a “sense of relevancy and sense of productivity” (if I may quote Dixon Jones). More than that, the algorithms keep on changing providing more and more signals to rank relevant web pages to the searchers.

So if you are a company who wanted to provide your users and feed the search engines the best content/product you have, how would you treat your online presence then? I think you know the answer. But the art of getting it across would require you to get a Search Engine Specialist who knows that the fundamentals of SEO is not really that basic. It is serious. It is of big importance to your ROI. Is not it?

Search Engine Strategies London with Jim Sterne & Gary Viray

SES London (Business Design Centre - Islington, London) - Jim Sterne & Gary Viray (SEO Consultant Philippines) - February 15-20,2010

When I was in London last February 14-20,2010 to attend the Search Engine Strategies (SES), I was skeptical as to what I can learn from the said conference. All I thought things are way to general in terms of the knowledge and information I can get. It turned out that I was wrong. Everything went fine. All was fun!

Jim Sterne who was seated just beside me while listening to the Augmented Reality presentation of Howard Ogden kept me thinking on how can I get him into a casual conversation. Knowing myself when it comes to social networking, I am a quiet person  and so… I did the opposite. hehe. I asked him a casual query and there you go, communication went well and I even got myself a chance to take a photo of the two us. He is I would say a quiet guy too who knows how to live by what he preaches.  Social Media is about engagement and it is all-about knowing how to listen well and to spend time reacting on any given reply or response.  Jim Sterne would say, Retweeting is one of the best acts one can do to get people be involved in a discussion as well as getting them to really listen to your tweets too.  Action, reaction I should say.

Jim Sterne was a keynote speaker during the SES London conference who talked about ” Social Media Metrics”.  If Avinash Kaushnik was awesome, Jim Sterne is overwhelming! When it comes to Social Media Metrics, Jim Sterne discussed rightly the metrics that matters most in using social media for any business or product.

Again, SES London. Jim Sterne is amazing!

My dream home

I have been saving since I got my first job. Several years have passed and I felt like I already have enough money for the down payment of my dream home. And I believe that it is also the best time to apply for home loans because of the low interest rates. I already have a prospect and its location is really perfect. I like the ambiance and its community. One time while I drove to the community to check out my prospect house, I saw a street with a lot of car dealership and I thought that I can also consider getting a job there since I am a sales person. So then, after I got all the details I needed in terms of pricing, I started to search on the internet some information about the FHA Loans. I am confident that FHA Loan could really help me since my sister just got approved from her recent loan application. I read all about FHA Home Loans and I learned that the rates they offer are even lower than the conventional loan rates which really provides great savings. I am so happy to know as well that the loan amount that I need is within the range of their loan limit. Good thing also that they can lend up to ninety-six point five percent. And because of that, I can use some of my savings to buy new appliances, furniture and fixture. I did not waste any time and started to prepare all the necessary documents and information. I am planning to rather call a loan specialist than filling-out an application online, though it is secured. I have many inquiries since I am a first time home buyer and I am sure that their loan specialist would be of great help. I am looking forward to a smooth transaction so I can move-in to my dream home by summer.

Need to sustain the cash flow?

I have been working at my uncle’s company for a year now and so far I am enjoying my work and the policy of the management. However, I noticed that my uncle is worried about the cash flow of the company. Since the economy slowed down, most of our clients were affected. There were times when they failed to pay us for the services that we provided and whenever this happens the cash flow is affected. I am aware that my uncle’s working capital is not enough to sustain monthly for any losses. Nevertheless, my uncle still wants to retain our valued clients. I feel that it is part of my job to seek solution so I talked to my uncle about it and he really appreciates my concern. He told me that he can’t take the risk to apply for loan because he understands the business very well and believes that the firm will be able to overcome whatever financing problems it is experiencing right now. I started to search on the web for a possible solution other than applying for a loan. Then I learned about the Factoring Companies. I analyzed how it works and if their service is the one that we need. After a while, I realized that factoring company is exactly what we need. They truly understand the construction business and its needs. The Factoring rates are also reasonable. We are only a small business but with their assistance I am confident that they will be a great help in order for us to achieve our goals and therefore grow our business. I talked to my uncle about what I have learned and showed to him my study and the financial status of the firm. He was very grateful when he heard all about the Factoring Company especially the receivable financing that they offer. He will set a meeting immediately with the management to formalize my suggestion. I’m glad that I’ll be able to help my uncle’s firm.