Social Media per se is no longer a new term among internet marketers as it has been one of our primary platforms in reaching out to our prospective clients online. The growing population of internet users specifically in Asia has been astounding and that this online social phenomenon (social media) shows no sign of stopping at all.
Fairly said, it is the way to go when you want visibility, awareness, market, traffic, mileage and of course, conversion for your product/brand. It is the cheapest yet effective way of marketing your product/brand.
Hear ye! I am not talking about the future here because this social media platform is already the here-and-now way to market your brand.
I really could not understand some IT policies that block social networking sites and social bookmarking sites when the said guilty companies’ core businesses are into customer service, entertainment, press relations and other business models that need to be promoted globally so as to be billed as world-class companies.
It is really a counter-productive measure to execute IT policies of blocking social media sites among its employees because of its inadequacy to prevent possible virus attacks. It doesn’t really address the real issue of IT security risks by simply blocking social media sites. I call it a cheap shot! More »