Today, I conducted an email marketing workshop-training for a certain group of marketers who somehow are not really into using online platforms as their means of engaging to their markets. It was fun and at the same time, tiresome because it seemed that I was blabbing on a concept that they have not “bought” yet to be part of their marketing mix. There were a lot of hesitations and frustrations on their part having heard of their suggestions and comments which I found to be valid though for some.
Honestly, I am a disruptor by nature as I always try the not-so-traveled path (or never been traveled) leading to a goal that was never been achieved in the first place. At that, I have always expected scrutinies and criticisms to a certain extent. It is normal I would say. But then, I also expected some people who somehow buy the idea because they have that natural instinct of wanting to do something new in their daily routines and of doing something worthwhile given the feasibility of such concept.
I also talked about SEO or search engine optimization to substantiate a certain module of the workshop. Actually, it was only meant to give my audience a crude idea of what SEO is all-about. But then the funniest thing during the seminar was all-about a certain claim of one of audiences about search engine optimization. The guy seems to be making a point not about the SEO as a subject matter but rather about his prowess in SEO (gulp!) thus the parade of what I have’s and I did’s sprouted like wildfire.
Admittedly, I was really surprised because the guy seemed to be at lost of what he has been doing all these time. I bluntly disagreed to some of his claims such as optimizing the site and not the page, we can rank number one in the keywords like casino and poker and other ‘universal keywords” as the guy insisted. That even a 100usd budget spend can make our company’s site to rank number 1 in Google! More »