Author Archives: admin

Social Media- A boon or bane among IT network administrators?

batman-jokerSocial Media per se is no longer a new term among internet marketers as it has been one of our primary platforms in reaching out to our prospective clients online. The growing population of internet users specifically in Asia has been astounding and that this online social phenomenon (social media) shows no sign of stopping at all.

Fairly said, it is the way to go when you want visibility, awareness, market, traffic, mileage and of course, conversion for your product/brand. It is the cheapest yet effective way of marketing your product/brand.

Hear ye! I am not talking about the future here because this social media platform is already the here-and-now way to market your brand.

I really could not understand some IT policies that block social networking sites and social bookmarking sites when the said guilty companies’ core businesses are into customer service, entertainment, press relations and other business models that need to be promoted globally so as to be billed as world-class companies.

It is really a counter-productive measure to execute IT policies of blocking social media sites among its employees because of its inadequacy to prevent possible virus attacks. It doesn’t really address the real issue of IT security risks by simply blocking social media sites. I call it a cheap shot! Continue reading

Search Engine Marketing Seminar – UCU, Pangasinan, Philippines

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My talk  on Search Engine Marketing and Optimization at Urdaneta City, Pangasinan  is a real treat. Why? Because I was able to share with my SEO Pangasinan friends my ideas on how to properly approach off-page optimization.

Of course, I could not forget the enthusiasms and interests I generated among the UCU students as I got into the real deal opportunities they can get online.

I would also like to thank the SEO Pangasinan people, Bitstop Dagupan and the Urdaneta City University who have been very supportive in this endeavor.
Continue reading

Page & site analysis tools CON link building tools

Try to check the health of your website.

1. Crawl Test – analyzes crawling issues of you website, if any. (http://www.seomoz.org/crawl-test)
2. Strongest pages on a domain (http://www.seomoz.org/toolbox/strongest)
3. Check Indexed Pages by search engines (http://www.seomoz.org/toolbox/indexed)
4. Check inclusion – validates if indexed by search engines (http://www.seomoz.org/toolbox/inclusion)
5. Find Domain Age (http://www.seomoz.org/toolbox/age)
6. Check HTTP Status Code (http://www.seomoz.org/toolbox/httpcode)
7. Whois – domain registration information (http://www.seomoz.org/toolbox/whois)
8. IP Location for tracking (http://www.seomoz.org/ip2loc)
9. Google Webmaster Tools (https://www.google.com/webmasters/tools/)

Delve into the Link Building using the suggested tools below. Continue reading

SEM Conference in Bicol – A success!

gary-cagsawa1The SEMCON in Bicol initiated by Aquinas University was a huge success.

The primary goal of the SEMCON in Bicol is to orient the students and IT professionals in the region about the importance of Social Media, Social Networks and Search Engine Marketing and to understand how the said topics can impact the current trends of marketing and interaction among online users worldwide.

I specifically tackled a more technical aspect of SEO primarily on the off-page optimization and I was so glad that the my audience were very receptive (hopefully) to my topic – Link Building Tools and Techniques as evidenced by their glued eyes to the slides I presented and of course, the countless intelligent queries I generated from them during the Q&A portion.

The hightlights of my topic are the following:

1. Fast Link Building vs. Slow Link Building
2. Importance of a good content to serve as a link bait
3. The Link Building Tools (free and paid ones)
4. How the search engines behave these days as observed during the recently concluded Busby SEO World  Cup
5. The Art of getting links Continue reading