Busby SEO Test 14 SEO and SEM Services
Whenever search engine optimization (SEO) and search engine marketing (SEM) gets talked about, different entities and individuals have their interpretation on its scope. For this Busby SEO Test participant who also renders consulting services, it can cover the following:
1. Content development
Creation of content based on popular keyword searches by target users.
2. Website fixing
If there is an existing website, this includes improving the code, url, meta-tags, text, navigation, sitemap and analytics installation, and others with the intent of making sure that search engines pick up the valuable information that is being disseminated by the site.
3. Website performance & maintenance
Analyze monitoring reports and update website based on findings. Common tasks are reduction of bouncing pages, improve page size, develop new content or navigation path to ensure visitors will find what they need from the site.
4. Directory submissions
Paid, free, reciprocal, deep link directories tapped though it is dependent on client’s budget.
5. Search engine submission
Paid and free search engines to ensure that the client’s site can be found.
6. Article writing and submission
Writing a high-quality article that gets disseminated to popular article directories for re-publishing. This in turn results to traffic generation and search engine visibility.
7. Online press releases
If the site has a major announcement, an online press release is also suitable as this gets picked up by major publications, e-zines, and blogs.
8. Link build-up
This is trading links with other websites that have similar niche.
9. Paid advertising
This can come in the form of online ads. It allows the client also to discover and validate keywords that were chosen for effectiveness.
10. Local sites and maps
Registering at country level directories and search engines. In addition, making the entity visible in various map sites.
11. Blog marketing
This can include creation of blogs and linking campaign from various blogs.
12. Social Bookmarks
Get your site, blog, video, or photo submitted to various social media and bookmarking sites.
13. Wiki
Get your entity mentioned in various wiki sites accurately.
14. Social networking
This may include creation of brand profile, product page, and invite users to become followers.
There is a lot more that can be mentioned but I hope the above 14 will give you an idea already on the range of services that SEO and SEM can cover.
January 14th, 2009 at 5:22 pm
Great article. It displays the large skillset a good SEO/SEM consultant needs to on top of to succeed in the industry.
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