Search Engine Marketing Category Winner
During the Social Networking and eBusiness Conference 2009 @ Hotel Intercontinental Makati-Philippines, I was given an opportunity to present a few slides on how the search engine marketing efforts will be effective because I won an award on search engine marketing campaign category!
Here are as follows:
1. Right Timing is EVERYTHING.
It is a common fact that the most visited sites are those that are within the Google Traffic Triangular Spots [Hey! I am fond of this word, I just noticed. ] or in other words, these are sites that are ranking well in SERPs getting high volume of pings and traffic. Of course, it is a real battle out there in order to rank well especially so when the keywords are very competitive. KEIs (keyword effectivity index) and KOIs (keyword opportunity index) are oftentimes the basis of such.
Battling SEOs and SEMs on certain keywords would really agree that right TIMING on pressing the button of their arsenals is one of the keys in ranking well in SEs.
2. Content is KING.
Nothing can argue about this one. Good content is always the factor that converts and generates sales. More »
