Revisiting Fundamentals of SEO

Dixon Jones made it very clear that the Fundamentals of SEO Are Far From ‘Basic’. I agree.

As many local companies are jumping into having their web presence felt, web sites and web pages are build and rebuild many times. Companies get the best web developers just to get things started for them. The goal is simple. To rock and hit the chart (ROI). Good! Good! The result? Well, you should know your metrics by now.

Proliferation of SEO practitioners are almost everywhere these days because the Fundamentals of SEO are not hard to learn. They are easy (?). However; What separates the better SEO herds from those not-so good SEOs? I think it  is how they treat the fundamentals of SEO. I do believe that only the well-trained programmers and exceptional graphic designers can really fully understand the fundamentals of SEO. There are fundamentals, true but they are not basic as opposed to what other people may think of. There is an art to it if you would not want to call it a science. So be it.

So what SEO fundamentals would anyone should grasp? Simple. Hmm.. Not so simple (?).  The search engines are here to stay in order to give the users that ultimate goal of outputting the right content that matters to them.  Search engines has a goal of providing content with a “sense of relevancy and sense of productivity” (if I may quote Dixon Jones). More than that, the algorithms keep on changing providing more and more signals to rank relevant web pages to the searchers.

So if you are a company who wanted to provide your users and feed the search engines the best content/product you have, how would you treat your online presence then? I think you know the answer. But the art of getting it across would require you to get a Search Engine Specialist who knows that the fundamentals of SEO is not really that basic. It is serious. It is of big importance to your ROI. Is not it?

Search Engine Strategies London with Jim Sterne & Gary Viray

SES London (Business Design Centre - Islington, London) - Jim Sterne & Gary Viray (SEO Consultant Philippines) - February 15-20,2010

When I was in London last February 14-20,2010 to attend the Search Engine Strategies (SES), I was skeptical as to what I can learn from the said conference. All I thought things are way to general in terms of the knowledge and information I can get. It turned out that I was wrong. Everything went fine. All was fun!

Jim Sterne who was seated just beside me while listening to the Augmented Reality presentation of Howard Ogden kept me thinking on how can I get him into a casual conversation. Knowing myself when it comes to social networking, I am a quiet person  and so… I did the opposite. hehe. I asked him a casual query and there you go, communication went well and I even got myself a chance to take a photo of the two us. He is I would say a quiet guy too who knows how to live by what he preaches.  Social Media is about engagement and it is all-about knowing how to listen well and to spend time reacting on any given reply or response.  Jim Sterne would say, Retweeting is one of the best acts one can do to get people be involved in a discussion as well as getting them to really listen to your tweets too.  Action, reaction I should say.

Jim Sterne was a keynote speaker during the SES London conference who talked about ” Social Media Metrics”.  If Avinash Kaushnik was awesome, Jim Sterne is overwhelming! When it comes to Social Media Metrics, Jim Sterne discussed rightly the metrics that matters most in using social media for any business or product.

Again, SES London. Jim Sterne is amazing!

SEM Philippines, SEO Consultant Philippines, SEO Philippines Consultant & Google Caffeine Going Live!

For the past few months, I never did dare to look at my site’s ranking on some keywords which I deem valuable in my practice as an SEO Philippines Consultant because I was practically so overwhelmed with a lot of “things to do”.

Moreover, I was so busy to have tested a lot of “signals”  on the Google caffeine sandbox effects as it is about to be implemented or is already in full-blown in some date centers.

Try to look at the message from Google.

Thank you!

We appreciate all the feedback from people who searched on our Caffeine sandbox.

Based on the success we’ve seen, we believe Caffeine is ready for a larger audience. Soon we will activate Caffeine more widely, beginning with one data center. This sandbox is no longer necessary and has been retired, but we appreciate the testing and positive input that webmasters and publishers have given.

The Google Caffeine sandbox test page is no longer available and it is crystal clear based on the message above that the new Google algorithm is going live!

So what will be the future of SEM Philippines or SEO Consultant Philippines when the Google Caffeine is in full blast? I have some questions in mind as follows:

1. What other significant changes were made in the Google algorithm that every SEO  consultant or SEO consulting service company should understand?

2. Will link acquisition still be the heavyweight contender that every SEO practitioner adapts as their topmost priority in ranking their clients well? Or will the social networking sites and social integration & interaction of brands and products be the next big thing that search engines like Google is driving into in ranking pages?

3.  Can Google profile and Sidewiki impact searches and ranks?

4. Is Google wave a concrete evidence of Google’s direction by giving importance to social interactions/media?

Whatever the answer maybe, it is vivid that social media optimization (SMO) and search engine optimization (SEO) should start morphing together as one and that every SEO Philippines consultant must start acquiring expertise on both fields in order to grow better as an Online Marketer.

Social Media- A boon or bane among IT network administrators?

Social Media per se is no longer a new term among internet marketers as it has been one of our primary platforms in reaching out to our prospective clients online. The growing population of internet users specifically in Asia has been astounding and that this online social phenomenon (social media) shows no sign of stopping at all.

Fairly said, it is the way to go when you want visibility, awareness, market, traffic, mileage and of course, conversion for your product/brand. It is the cheapest yet effective way of marketing your product/brand.

Hear ye! I am not talking about the future here because this social media platform is already the here-and-now way to market your brand.

I really could not understand some IT policies that block social networking sites and social bookmarking sites when the said guilty companies’ core businesses are into customer service, entertainment, press relations and other business models that need to be promoted globally so as to be billed as world-class companies.

It is really a counter-productive measure to execute IT policies of blocking social media sites among its employees because of its inadequacy to prevent possible virus attacks. It doesn’t really address the real issue of IT security risks by simply blocking social media sites. I call it a cheap shot! More »