Courtesy of SEOMoz.org

Your brand/product is online [period]. As a brand/product you might want to understand how are you fairing in terms of the following:

10 SEO/SEM Data you need to impact your actionable online marketing strategies

1. Brand/product mentions through blogs, social networks and microblogs – monitoring the blogosphere and the social media!

2. Visualization of your site/brand in terms of link profile (important for search engine marketing and social media optimization)

3. Keywords/terms being used by people finding you using the search engines

4. Popular searches in your niche and competition analysis

6. Site ranking in terms of well-researched keywords and site traffic

5. Spam detection against your site/brand

7. Crawlability of site (this very important! – remember Google Caffeine)

8. Areas where your brand/site is weak online

9. Page authority factor, domain authority factor, linking root domains and link types (nofollow & follow)

10. Term targeting on your html pages

And then what? With all the data that you have, you can make actionable strategies that can boost further your brand/product/site.

But how? What you really need is to engage a complete Search Engine Marketing entity/company to do the things for you from data gathering, implementing strategies and monitoring results.

Normally, all the data you need will be provided once you engage an SEO/SEM company. They have the capacity to map out online marketing strategies (even!) based on your set goals and objectives.

Well, you have to admit that any data gathered will be just a mere data without strategies implemented and acted upon to boost further your brand/site online.

If you have further questions on what I have just mentioned, just email me at francis@garyviray.com or twit me at http://www.twitter.com/garyshack

Today, my PR hit the wall.

The Christmas party at Pier One, Mall of Asia was a blast!

I had a chance to meet the best of the ES-E-O-dot-P-H members and moderators last night and I had a real good chat with no less than the legendary Rostum (NetPh), the charitable Zaldy Dalisay (majorkontrapelo), the outspoken Neil (KapengBarako), the rich Arnold Alvarez, the young Kenneth, the unassuming Eric Marantan (my kabaleyan), the ES-E-O-dot-P-H only GurlAlien, maldita (not maldita at all), the silent Icezorg, the simple masterbetong, The active Kiddie and the Pastor Jeff himself.

Based on the chats I had, they have created a community that made a real good impression to the global audience making it a community that is larger than life. They know they are the life of it. Nothing more, nothing less.

Search Engine Marketing grew and mushroomed in the Philippines primarily because many of these members were real kickers and mentors for others to learn the craft. I myself, benefited from it just to set things straight although I may have long been into the realm of online marketing technically but when I found the group surging ranks and keywords right into the very heart of the search engines’ databases, my perspective changed.

Honestly, like I said before SEO is not a rocket science at all. But the heroine-like addiction to learn the ever-changing SE algorithms is real outstanding. Sleepless nights and money cannot equal the passion we all have to learn and grow our basics.

But then last night was a real awakening to most of us(or maybe just for me). It was one of the fruitful discussions with them. These are a few things that each and every member (I guess) present last night said. I believed it.

1. The  main objective of the forum is to create awareness in the Philippines about SEO/SEM and to profound every member’s knowledge in terms of SEM and Online Marketing through discussions and all.

2. It is clear to them that they are the life force of the forum. Without them, it is useless.

3. The credit should include every member of it.

4. IT SHOULD BE A NON-PROFIT forum.

5. It is a forum of real people with the passion to succeed.

When I conversed with these online moguls last night, I felt like I was at home. These are the kind of people that can dent a change to our country. Passionate and honest people.

Question is, Do we need another forum for us to move on with our real objectives?

In case the new forum pushes through, I would suggest that there should be a certain quorum we must reach first before we go for an election of officers to (SEC) register it for incorporation.

A clear policy is needed.

I guess this all-about it for now. I better go back to my Busby SEO Test contest strategy.

I hope you support my entry.

Anyone?

Related:

• Policy Suggestion for New SEO Community (version 1.0)

When you are looking for the perfect compliment to make your bathroom a great space that exudes modernity and class, then you should check out modern bathroom vanities that are available only from spacify.com. They feature a wide variety of materials and designs that you can choose from to get the set that best suits your taste, personality and style. So for the best in bathroom vanities, trust only Spacify.com to provide you with the best in style and class.

You have finished making your own website. You have introduced your company and presented your products and services. You have added propositions and promos to catch your target audience’s attention. You have achieved the dos and don’ts of building a company web site. But why isn’t your website a major success?

Maybe you’re not planning the key to the best promotion of your web site. Here are some guidelines on how to acquire free web site promotions for your company’s success.

If you have started to promote your web site, keep it constant. If you promote your site with persistence, it will catch your audience’s attention.

Be patient. Try each method in promotion until you acquire the best, free promotion there is. You have to accept trial and error for your web site to reach the top.

There are many ways for your web site to be seen. Here are some free web site promotions you could try until you find the most effective.

*Free promotions such as search engines and directories would give your web site the deserved traffic you always wanted.  Make sure to check your web site’s ranking to know whether or not this type of free promotion is right for you.

*Make a deal with other web sites on trading links which could help both web sites.  Make sure to use words that could easily interest the audience.

*Find free classified ads that could boost the promotion of your web site. These ads could be seen by other people who you are not targeting for, but may as well be interested in your services.

*Free and low-cost internet banners are spread all through out the World Wide Web.  Banners that pop-up at the top of a page or in a separate window would automatically catch your target audience’s attention.

If your web site and its free promotion did not work even after accomplishing these methods, analyze your web site. Track down all visitors, advertisements, and transactions. Then locate errors in your web site. Upload new files to your web site continuously for audience to return for new products and services. Monitor your own web site if it’s up in the market or down.

Then be ready to try the methods again and surely it will work.

It has always been said that the best things in life are free. Yes they are. And as soon as your free web site promotion proves to the audience its worth, then you’ll believe it’s true.

Email marketing can actually be much more effective than most people think. Many business owners do not invest a great deal of time, energy or money into orchestrating an email marketing campaign because they mistakenly believe all email marketing is viewed as spam. However, this is simply not true. Business owners who have discovered how to market via email successfully, enjoy a great deal of success with this type of marketing. This article will discuss how email marketing can be successful and will provide insight into how to determine how your email marketing is being received.

Before we can discuss how to determine the reaction to your email marketing campaign, it is important for business owners to understand how to plan and execute an email marketing campaign which is successful. Perhaps one of the most important elements of type of campaign is to ensure your marketing efforts are not viewed by the recipients as being spam. One way to do this is to carefully develop your email distribution list. Although you can reach a tremendous audience by sending out your email marketing materials to a large email list, this is not effective when you do not know much about whether or not the members of this email list will even be interested in your products or services. It is important to note that reaching a huge audience is not more important than reaching a highly targeted audience.

Focusing your email marketing efforts on millions of recipients who do not have a specific interest in your products or services is not nearly as effective focusing your email marketing efforts on only hundreds of email recipients who are likely to be very interested in your products or services. This is because you are much more likely to generate sales from a small, target group than you are from a large group without a specific focus.

Now that you know a little bit about email marketing and how it can be effective, you might wonder how you can determine just how effective your email marketing efforts are in the long run. This is important because it is not worthwhile to invest a great deal of time, energy and money into an email marketing campaign if your efforts are not generating results. Likewise, if your email marketing campaign is widely successful, you might want to consider organizing additional marketing efforts to further your success. We reccomend www.Automatic-Responder.com if you do not already have an autoresponder service.

Customer surveys are one of the easiest ways to evaluate the reaction to your email marketing campaign. Asking customer to fill out simple surveys when they make a purchase can provide a great deal of insight depending on the questions you ask. Questions such as where the customer learned about your products and services may seem rather innocuous but this information can actually be rather useful to the business owner. Learning where a customer learned about the products and services you offer, provides excellent feedback for which of your marketing efforts are generating the most interest. If you receive a great deal of responses stating customers learned about your products or services through emails, this is a good indication that your email marketing campaign is effective.

Another very popular way to evaluate the reaction to your email marketing efforts is to closely monitor your rate of sales as well as your website traffic immediately after you issue a new email to members of your distribution list. This can be helpful because an increase in sales or website traffic after an email was issued is a strong indication that the email was well received and encouraged recipients to visit the website and make purchases. However, there is one caveat to this method of evaluation. It can be quite difficult to determine whether or not the emails caused the increase in website traffic and sales if more than one marketing effort was made at the same time. For example if you issue an email at the same time as you launch a banner ad, you cannot determine which one is more effective and is driving the increase in sales and traffic.

Like any type of marketing, email marketing involves a great deal of time and effort to ensure the marketing campaign is effective. This is important because an ineffective marketing campaign of any type is a waste of money and resources. Spending a great deal of time, energy and money into an email marketing campaign which is not reaching the members of the target audience and is not convincing recipients of the email to make a purchase or visit your website is not worthwhile. This article will discuss how to implement an effective email marketing strategy to ensure your business, financial and personal goals are being met.

One of the most important aspects of marketing effectively with email is to ensure your marketing efforts are reaching the members of your target audience. One way to do this is to ask former customers as well as potential customers to join your email distribution list. This will help to ensure the majority of members on your email distribution list have an actual interest in your products or services. This is important because you are much more likely to generate sales when you are marketing to this type of an audience than you would if you were marketing to a much larger audience without an interest in your products.

Another aspect of marketing effectively is to hire an experienced professional writer to draft the content for your emails, e-newsletters, email courses or any other methods you are using to email your message to potential customers. Having your content written can give you a significant edge over the competition if they are drafting their content themselves. The quality of your content is a reflection on your business and poorly written content with no substance will reflect poorly on your business.

Effective email marketing should also be written in a manner which will appeal to the target audience. If necessary you should conduct market research to determine demographical information for your target audience. This research may also determine preferences the target audience may have for receiving marketing information. This may include the type of language used, the format of the emails, the layout of the emails and even aesthetic appearance of the emails. Paying attention to these details can make the email marketing campaign significantly more effective.

Finally, effective email marketing should not be viewed as spam. This is a difficult situation. In many cases an email marketing campaign will involve distributing mass emails but care should be taken in these endeavors to avoid having these emails construed as spam. This is important because many Internet service providers include spam filters which apply algorithms to each email account to determine which messages are spam and which ones are legitimate. Emails which are deemed to be spam may never reach the intended recipients. Emails which may it through the spam filters may also be automatically deleted if the Internet user believes it looks like spam. For this reason care should be taken to ensure all marketing emails provide quality content, advertise only subtly and ideally are only sent to email recipients who have specifically requested information about your products or services. This will give you the best opportunity possible to reach your target audience and have a positive impression on them and hopefully entice them to make a purchase or visit your website.

There has been much discussion whether the equity index annuity is a good product or not in recent years. When evaluating the equity index annuity there are many factors involved. Age, goals, and suitability of the owner, as well as features or lack there off, are all things to consider. When it comes to answering the common question of whether an equity index annuity is the right choice, there really is no easy answer. Like many other products, insurance especially, you’ll find that there are many bad eggs. The equity index annuity market has more than its share of these bad eggs. This is one of the main reasons for criticism. An equity index annuity is a very complicated product that often confuse purchasers and the agents selling them. It is extremely important to work with an honest advisor that is well-versed in equity index annuity products. Equity index annuity products are not created equal; most benefit the insurance company more than the purchaser. Finding one of the few quality equity index annuity products should be the goal of both agent and buyer.

The immediate annuity is a much different product than an equity index annuity. An immediate annuity is designed to pay a stream of income in retirement. Where as, the equity index annuity and other deferred annuities are designed to save for retirement. The immediate annuity plays a valuable role for those that are in need of income they can’t afford to outlive. An immediate annuity will pay a stream of income for a period of time or for the life of the contract owner. You often hear about lottery winners or an annuity pension paying out streams of income; this is the same concept. When an annuity pension pays out it’s much like an immediate annuity in that you can take the income for a desired time period. The typical choice is life; to assured the annuity pension income is not outlived. On the immediate annuity side of things it’s important to understand when you take the life only option, it’s just that life only. So, whether you live 2 or 50 more years, you need to understand the payments end upon death. Your heirs will not receive anything. This is also true with the life only annuity pension as well. You can however, choose different options if leaving money to heirs outweighs your need for income.

Email marketing is becoming extremely popular but this does not mean all business owners know how to run an effective email marketing campaign. However, those who are well versed in the subject of email marketing and have experiencing using popular strategies effectively are likely to gain a huge advantage over their competitors who do not have these skills. This article will provide useful information for business owners who are hoping to improve their sales or website traffic through effective email marketing.

If you do not have a great deal of information about email marketing and do not fully understand the principles involved one of the best ways to orchestrate a truly effective email marketing campaign is to hire a consulting firm with a proven track record in promoting business through email marketing to assist you in your endeavor. Similarly to traditional marketing such as radio, television and print media, the popular strategies governing email marketing are changing constantly. As a business owner you likely already have enough to deal with trying to stay up to date on business practices that you do not have the time, energy or finances to also stay up to date on the latest changes in email marketing.

For this reason it is certainly worthwhile to hire a professional in the email marketing industry who can devote himself full time to keeping up to date with the most effective email marketing strategies and designing an email marketing campaign for our business to help you achieve your business related goals. However, selecting a consultant from the many options available can be downright overwhelming. In general you should look for a consultant who has a great deal of experience, a proven track record, listens to your questions carefully, explains concepts simply and makes your project a priority.

Another popular strategy for email marketing is to offer an email correspondence course on a subject closely related to your website or the products or services you offer. These correspondence courses should include a number of short segments, provide useful information, be of interest to your intended audience and should also help to promote your business in some way. The simplest way to promote your business without having your correspondence course deemed to be spam is to use a soft sell approach to subtly urge readers to make a purchase or visit your website for more information.

Publishing and distributing period e-newsletters is another example of an email marketing strategy which can be highly effective. An e-newsletter is very similar to a newsletter which is printed and distributed by conventional methods such as mail delivery. The bulk of an e-newsletter should be quality content in the form of featured articles, short articles containing useful tips or product reviews. The e-newsletter may also contain graphical elements. These elements may simply be graphic designs or they may be graphics which also serve as links. The links may direct traffic to your website or to other websites. Finally, your e-newsletters should contain some type of soft sell sales approach. It is important to not make the sales pitch blatant as this may result in the e-newsletter being considered spam. Finally, the e-newsletter should contain a call to action urging the readers to either make a purchase or visit your website for more information.

Regardless of the method of email marketing you opt to utilize, one of the most important strategies is to evaluate the effectiveness of your email marketing on a regular basis. This is critical because elements of your email marketing campaign which are not working should be weeded out. Likewise elements of your marketing campaign which are enjoying a high degree of success should be utilized more often. For example if you notice there is a spike in sales or website traffic each time you issue an e-newsletter, it might be worthwhile to begin issuing e-newsletters more often. This type of evaluation and feedback can turn a moderate success into a huge success.

Many business owners who opt to try email marketing make the mistake of believing any type of email marketing is beneficial. This is simply not true; there are a number of mistakes business owners can make when they organize an email marketing campaign. Examples of these types of mistakes may include allowing promotional materials to be tagged as spam, not following up with promotional emails, not being prepared for an influx of customers after an email marketing effort and not marketing specifically to the target audience.

We will begin our discussion on email marketing mistakes with spam. Spam is a problem which is reaching endemic proportions. Each day Internet users are bombarded with spam from around the world. This may include a host of unsolicited emails which are promoting products or services the recipients may or may not be interested in purchasing. A critical mistake business owners can make in email marketing is to issue emails which are likely to be construed to be spam. This may result in the emails never reaching the recipient or the emails being deleted, without being read, by the recipient. Avoiding the potential of falling into the spam category is not very difficult. It basically involves ensuring your promotional emails contain more useful copy than blatant advertising. This will make it more likely for your emails to be taken seriously.

Another email marketing mistake often made is failure to follow up on promotional emails. Sending out emails to interested parties can be very beneficial but it is even more beneficial to contact these email recipients by other methods such as mail or telephone to answer any questions they may have and offer any additional information they may require. This type of follow up can be much more effective than simply sending an email and allowing it to fall into the abyss of an overcrowded email inbox.

Business owners may also run into the mistake of not preparing themselves for an influx of customers after an email marketing effort. The express purpose of email marketing is to generate increased interest in your products or services. Therefore it is critical for business owners to anticipate an increase in business and be prepared to accommodate this increased demand for products and services. This is important because potential customers who have to wait for products or services may seek out your competitors who are better prepared to provide them with products or services immediately.

Finally a critical mistake made by business owners is to not tailor an email marketing campaign to their specific target audience. This can be a problem because it may result in the email marketing being less effective. Business owners typically make this mistake because they fall into the trap of believing that it is more important to reach a large audience than it is to reach a target audience. You may blindly send your email marketing materials to millions of recipients and only generate a few leads. However, you could send the same email marketing materials to a smaller group of only a thousand recipients who all have an interest in your products and services and will likely generate more leads from this smaller email distribution list. It is not only important to send your message to members of your target audience but to also tailor your message to suit this audience. Creating an email message which will appeal to a variety of individuals is not as important as creating a message which will appeal to members of your target audience.

You will need an autoresponder system to market with email We reccomend www.Automatic-Responder.com for sending your email.