Gary Viray is the Co-Founder of Search Opt Media – an SEO company in the Philippines. He started his stint in the World Wide Web as an open-source programmer. Over the years, he got entangled with graphical interfaces and UX. He loves to talk about technical marketing, SEO consultancy, content marketing, and link acquisition strategies. He is a self-confessed data cruncher day in, day out,a Google Analytics Certified Individual and a Google Adwords Qualified Individual. In. He has a master’s degree in Mathematics Education and studied Engineering at the University of the Philippines – Diliman. When he is not working, he spends time as a teacher & speaker, husband and father of three growing kids. You can follow him on Twitter @garyshack.