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Revisiting Fundamentals of SEO

March 9th, 2010 | 1 Comment | Posted in Search Engine Marketing, SEO, Social Networking

Dixon Jones made it very clear that the Fundamentals of SEO Are Far From ‘Basic’. I agree.

As many local companies are jumping into having their web presence felt, web sites and web pages are build and rebuild many times. Companies get the best web developers just to get things started for them. The goal is simple. To rock and hit the chart (ROI). Good! Good! The result? Well, you should know your metrics by now.

Proliferation of SEO practitioners are almost everywhere these days because the Fundamentals of SEO are not hard to learn. They are easy (?). However; What separates the better SEO herds from those not-so good SEOs? I think it is how they treat the fundamentals of SEO. I do believe that only the well-trained programmers and exceptional graphic designers can really fully understand the fundamentals of SEO. There are fundamentals, true but they are not basic as opposed to what other people may think of. There is an art to it if you would not want to call it a science. So be it.

So what SEO fundamentals would anyone should grasp? Simple. Hmm.. Not so simple (?). The search engines are here to stay in order to give the users that ultimate goal of outputting the right content that matters to them. Search engines has a goal of providing content with a “sense of relevancy and sense of productivity” (if I may quote Dixon Jones). More than that, the algorithms keep on changing providing more and more signals to rank relevant web pages to the searchers.

So if you are a company who wanted to provide your users and feed the search engines the best content/product you have, how would you treat your online presence then? I think you know the answer. But the art of getting it across would require you to get a Search Engine Specialist who knows that the fundamentals of SEO is not really that basic. It is serious. It is of big importance to your ROI. Is not it?

Just Another post: SEO Consultant Philippines.